Practical writing on benefits communication — for brokers, HR teams, and anyone who has to make a benefits plan make sense to real people.
For HR teamsSeptember 14, 2026
EAP utilization sits in the low single digits at most employers because the benefit gets mentioned once a year, at a moment that has nothing to do with when someone actually needs it. Here's what changes that.
For brokersSeptember 8, 2026
A week-by-week benefits renewal timeline with specific deliverables for each phase, so renewal looks managed instead of sprung on the client.
BenefitsAugust 31, 2026
Most employers put benefits information behind a login by default. The largest employers in the country run a public benefits portal instead, because they treat benefits as a recruiting asset rather than a secret worth guarding.
For HR teamsAugust 25, 2026
Five questions land in your inbox every week: ID cards, deductibles, network status, dependents, and coverage. These are the draft answers worth posting once instead of retyping all year.
For brokersAugust 11, 2026
Low point solution utilization usually isn't a broker problem or a program problem. It's what happens when a benefit gets announced once, in a PDF, and never mentioned again for eleven months.
For HR teamsAugust 3, 2026
Most employers cram open enrollment communication into one long email two weeks before the deadline. A six-week sequence with a different job for each message cuts question volume more than better writing ever does.
For HR teamsJuly 28, 2026
The 40-page benefits guide fails because it is organized around plans, not around the moments when an employee actually has a question. Here is what to build instead.